Hi, I'm Irene
and if you like ebooks… you will love me!
Irene is a complete new way to read digital books. More precisely this iPad app offers the possibility to interact
with a book besides just reading it. So it turns the passive reading of a story into an active participation.
You read narratives in a whole new engaging way and can be a part of the story telling process.
Let's blur the lines between fiction and reality:
The app uses the whole technology which already exist within the iPad. For example – of course – the touchscreen and gyroscope to interact directly with the book.
But furthermore the camera, the microphone, the speaker or the gps sensor will be also useful, because e(!)books can be more
than "just" texts. But don't get us wrong: Irene doesn't want to hinder your imagination - she wants to play with it, with you.
Irene isn’t just imitating books like other ebook readers and doesn’t want to replace them either.
It’s a fully independent app. That’s important:
Irene is another way of reading and story telling - not a replacement. You could also say, this app could be a new genre of story telling.
» Do I have your attention now?
“The book is not the important part. The book is the delivery
system. The important part is the story and the telling. Books will always exist, but they’ll not be what they are now. But this is ok. The future is gonna be, what the future is gonna be.”
(CNN Interview 2010)